Bookstart launches online campaign

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BfK No. 193 - March 2012

This issue's cover illustration by David Wyatt is from C J Busby's Cauldron Spells (978 1 8487 7085 0, £5.99 pbk). Thanks to Templar Publishing for their help with this March cover.

Bookstart has stepped up the promotion of their free book gifting programme by launching an online marketing campaign.

Under the strapline ‘You Baby Book Magic’ the Bookstart campaign is designed to increase awareness of the free book scheme, which provides three packs of free books to every child at key stages of their development. Packs are distributed to children at 7 months, 18 months and 3 years old through health visitors, libraries and nursery schools.

The website www.youbabybookmagic.org.uk provides parents with advice on which books to read with their children, book reviews, a message board and the opportunity to sign up to the Bookstart newsletter and receive an introductory booklet to reading with children.

Bookstart were able to extend the advertising campaign with the support of Sure Start and the DfES.

National Bookstart Day will be held this year on Friday 5 October, the final day of Children’s Book Week. The theme will be Jungle Party, with Jungle themed Rhymetime events, story times and activities running at libraries and nurseries across the country