McDonald's

An interesting case-study of the world's most successful fast food chain whose outlets (I still can't bring myself to call them restaurants) can be found throughout the developed world. An ideal book for beginner economists or GNVQ Business students, with specific examples of McDonald's practice being used to make more general points about how business works. You have to wonder, though, how much editorial independence was given up to secure the co-operation of this notoriously litigious company. Their anti-union stance is mentioned briefly as are some of the conservationist criticisms of the firm but on the whole the book takes an uncritical approach. Also in the series are Boeing, Ford and Coca-Cola.