New Bike ¦ New Car ¦ New Shampoo ¦ New Shoes
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Cover Story
Our cover illustration this month is by Alan Lee from The Lord of the Rings by J R R Tolkien. The first-ever colour illustrated edition is now available from HarperCollins (0 261 102230 3) at £30.00. We thank them for their help in reproducing the cover of the book.
New Bike
New Car
New Shampoo
New Shoes
Aimed at supporting National Curriculum technology, this new series looks at a familiar product (such as The Body Shop's banana shampoo) and follow it from first design sketches to finished product. A good clear explanatory text and attractive colour photographs aid the reader's understanding of the process.
The approach adopted - double-page spread per production stage - highlights the need for company planning, timetabling and linking of components, but is rather less successful in showing the relative complexity of a particular stage (an especial difficulty with New Car). Each title stands on its own but useful work could result from comparison of: advertising techniques and approaches; quality control; CAD/CAM; and the origination of the product.
These are useful new books, with the author's mix of description and pertinent questions a particular strength.

