Bookshop.org launches new initiative ‘Read It Forward’ with BookTrust
Bookshop.org, the online bookshop that supports local, independent bookshops, has launched a charitable initiative Read It Forward, in partnership with BookTrust. During February Read It Forward will see 10% of every sale of a children’s book made via the platform donated to BookTrust, a scheme that will also support independent bookshops.
Read It Forward encourages all parents, teachers, guardians and educators to consider purchasing books from Bookshop.org, with a portion of the profit of each kids’ book donated to the UK’s largest children’s reading charity.
Nicole Vanderbilt, Managing Director of Bookshop.org UK, explains, ‘This February, you can feel even better about buying books online. We are incredibly excited to launch a charitable book drive with BookTrust, marking our first collaboration with them. This month, we are giving parents and educators one more reason to buy books from Bookshop.org. In addition to supporting independent booksellers across the UK, this month we will be donating 10% of each children’s book sale to BookTrust, contributing to their mission to develop a love of reading.’
The money raised by the Bookshop.org drive will go towards BookTrust’s work of getting children reading – especially those from low-income families or vulnerable backgrounds.
Lizzie Catford, Director of Children’s Books at BookTrust, said, ‘We’re thrilled to partner with Bookshop.org on the Read it Forward initiative, a wonderful opportunity for readers to make a meaningful impact. This collaboration not only supports independent bookshops, vital pillars of our literary community, but also contributes directly to our mission of fostering a love of reading among children, particularly those facing challenges. At BookTrust, we believe in the transformative power of shared reading, and the funds raised through this initiative will support our vital work across England, Wales and Northern Ireland. This wonderful partnership emphasises the collective strength of readers, booksellers, and charities in building a brighter reading future for all children.’
Each year BookTrust reaches millions of children with books, resources and support for families to get every child reading regularly and by choice. A research-led charity, their specially designed programmes and products help children from all backgrounds experience the many benefits of shared reading. In addition, every sale on Bookshop.org supports independent bookshops across the UK, giving them an additional stream of income and keeping them thriving.
Find out more about Read It Forward’ here, and follow the latest developments on social media.
